Northwind Studio — Booking site that sells while you sleep

01

Project overview

Replace a patchwork of Instagram DMs and spreadsheets with one clear booking flow that builds trust and captures enquiries day and night.

02

Problem

The studio was losing enquiries. Prices lived in screenshots, availability lived in someone's head, and every booking took five or more messages back and forth. Mobile visitors bounced because the old page was slow and hard to read.

P

Process

1. 1

   Mapped the real booking journey from first visit to confirmed appointment, and cut everything that was not decision, date, or deposit.

2. 2

   Designed mobile-first: one idea per screen, large type, sticky booking action, and honest pricing up front.

3. 3

   Built a lightweight stack with server-side validation, spam protection, and instant email confirmations — no heavy CMS to maintain.

03

Solution

A three-screen booking experience: services with clear outcomes, a focused booking form with smart defaults, and a confirmation state that sets expectations. The owner manages availability from a single inbox instead of three apps.

04

Reflection

Constraint was the feature. Removing options increased completions. If I rebuilt it, I would add a simple availability calendar next — the current email-confirm step is honest, but a live slot picker is the obvious v2.